Monthly Webinar Series
Education without leaving your office
HLA Texas is dedicated to providing continuing education. In addition to our annual conference, we offer monthly webinars - providing members and their staff education from the comfort and ease of the office. Attending a webinar is a great way to learn from industry experts on hot topics in healthcare. Webinars are 60 minutes long, offered live and include a Q&A session with the speakers.
Webinars are also recorded and available for our members on-demand from the Online Education Button after you log in to your Member Center!
Live webinars and our on-demand webinar library are a FREE benefit of HLA Texas Membership
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SIGN IN to your Member Center using your HLA Texas username/password. The SIGN IN button is located on the top left of this webpage.
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After you sign in to your Member Center, select the "Monthly Webinar Series" button for registration and access to the on-demand webinar library.
Tuesday, May 14, 2024 / 12:00pm CST
Navigating the Growing Crisis: Effective Recruitment and Retention of Healthcare Talent - Jennifer Thompson
After registering, you will receive a confirmation email containing information about joining the webinar.
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ABOUT THE WEBINAR: With over 60% of healthcare groups struggling to find qualified non-clinical staff (MGMA) and staffing shortages driven by rising demand and lack of skilled talent, the healthcare talent shortage is reaching a breaking point, markedly impacting non-clinical roles. This session explores integrated frameworks spanning HR, marketing, and operations to recruit and retain talented staff amidst today’s challenges successfully.
Learning Objectives:
● Understand how marketing can support targeted outreach and employer branding to attract healthcare talent
● Learn strategies to promote compensation, culture, and development opportunities through digital channels
● Discover how cross-functional collaboration conveys an attractive workplace experience to candidates
● Grasp how to tie recruiting key performance indicators directly to patient satisfaction scores
● Recognize the importance of professional development programs in boosting retention
ABOUT THE SPEAKER
Jennifer Thompson serves as President and CEO at Insight Marketing Group, a medical marketing company she founded in 2006. Jennifer has three decades experience in marketing in the areas of technology, retail and medical for small businesses and Fortune 100 companies. She’s a serial entrepreneur who wakes up every day at 4am ready to change the world. When it’s time to recharge, Jennifer enjoys being on the water and dreaming up her next big idea.
Not a member of HLA Texas?
Join today to participate in our free member webinar series!
Check back to this page often. The HLA Texas Education Committee is working hard organizing educational webinars for our members. Webinars and registration information will be posted here as soon as they are confirmed.